61问：你认为那些生产好产品的公司为什么会失败？
答：参与产品设计或生产的人员必须对产品完全了解和充满信心，并能定期使用它。只有这样他们才能对产品进行不断的改进，满足顾客的需要。任何产品都必须不断改进，从而满足顾客日益变化的需求。只有让员工都参与产品的生产并对之保持热情，才能使改进成为可能。这是个关系到求职者作为领导者是否有远见的问题。假如你被问到这样的问题，你最好谈及一项产品或想法失败的具体例子，而失败是由于员工或其他顾客缺乏热情。你不要过分地吹毛求疵，应谈及你采取了什么与众不同的措施。
Q: Why do you think that some companies with good products fail?
A: Employees who are involved in the design and/or manufacture of a product must totally understand and believe in the product and use it on a regular basis. Only in this way can they continually modify and improve it to the customers satisfaction. Any product must be constantly finetuned to meet the changing needs and demands of the consumer. Only by getting the employees involved with the product and excited about it can this improvement occur.
62问：你的应变能力如何？
答：从前，在我们新产品投产时，都是我们的总工程师发布一则关于新产品优良性能的评论。但是当我负责一项新产品的投产时，我决定让我们3个最大的客户录制一盘宣传我们新产品的录像带，用于我们的市场推销活动。这种做法大大提高了我们的信誉，而且销售量超过了6个月的销售定额。现在我们通常都采用这种方式来推出我们的产品。这是个考察求职者的创造力和主动性的问题。举一个你如何改变计划或方向并且取得同样或更好效果的例子。你要侧重谈你怎样获得至关重要的信息或者是你如何改变个人作风获得与别人合作的机会
Q: How resourceful are you?
A: At one time, for all of our new product launches, our chief engineer would release a press statement about its virtues. But when I was given responsibility for a new launch, I decided to get three of our largest customers to videotape an endorsement or use in our marketing campaign. The result was a far higher level of credibility, and we exceeded our six month sales quota. We now use personal endorsements routinely when we launch our products.
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